I am a grown man solidly in my mid 40s, and I’ve been around long enough to know what life was like before YouTube. Back when I was a kid, the only way for a car enthusiast like me to be successful in life was to go to college and get a degree in automotive engineering. Now, with social media platforms such as YouTube available to everyone, there are new and much more exciting opportunities. And the fact that you typed in “TJ Hunt net worth” (or something equivalent) into Google just now is all the proof needed. The money that some of these automotive YouTubers are earning now is really astounding.
Based on all of his current assets (cars, real estate, etc) and business projects (Hunt&Co, Street Hunter, etc), I estimate Tj’s net worth to be roughly $2.7 million. He’s one of the busiest car guys on YouTube, and it’s very much paying off for him.
TJ Hunt’s net worth can be determined by looking at his annual revenue in several categories:
- $1.5 million: Annual Ad revenue from his YouTube videos (amount determined by the fact that each video is viewed an average 300,000 times and each 1000 views being worth $1 – I also take into consideration what other big YouTubers have said about what they earn from similar viewership numbers).
- $100,000: Annual brand deals and sponsorships (Meguiars, Toyo tires, Roush, and MVMT are just three companies he openly has partnerships with. Note that some of this value comes in the form of products in lieu of cash).
- $150,000: Annual profit from Hunt&Co merchandise (just wild speculation on my part based on my own personal experience personal brands and e-commerce).
- $20,000: Annual profit from his Street Hunter brand. This business is still in it’s infancy, and I expect him to be more profitable with it in the future.
Then, it’s important to subtract all of his annual expenses:
- $36,000: Garage / warehouse lease ($3,ooo/mo – located in San Diego / Sorrento Valley, CA)
- $400,000: Employees (again, just wild speculation on my part, because I can’t confirm with any accuracy as to how many employees he has. FYI, I consider Calvin to be an “employee” even though he may technically be a partner. Anyway – employees aren’t cheap, especially when factoring in things like insurance and healthcare. So I’m sticking with this amount.)
- $50,000: Hunt&Co inventory (his cost to source/purchase the products)
- $20,000: Hunt&Co promotions (advertising, website, etc)
- $20,000: Investment into the development of Street Hunter (again, I expect this to grow much higher as time goes on).
Finally, you have to take into account all of his assets that he owns outright (his assets):
- $300,000: All of his cars (note that his inventory changes over time, but for reference, check out what I’ve written about some of his cars in the past: 1994 Toyota Supra, 1994 Mazda RX-7, 2015 Subaru BRZ, 2015 Mustang GT).
- $20,000: Enclosed trailer
- $150,000: Value of the Hunt&Co brand (estimated)
- $30,000: Value his share of the Street Hunter Brand
- $700,000: Home equity (based on what I’ve seen, his 4500 sq ft home (on 5 acres) in San Diego is probably worth $2 million. I’d like to think he was responsible and put down 30-50%, so I’ll give him the benefit of the doubt here).
Based on all of this data, I determine the net worth of TJ hunt to be $2,700,000
Just so you know, there’s no scientific formula I used to calculate that net worth. I just compared his assets against his expenses, and took into account things like his brand value to companies who might want to work with him. The TJ Hunt name alone is worth quite a bit!
I don’t know about you, but seeing a net worth number like that makes me super jealous of the fact that I didn’t go all in on a YouTube channel of my own when I was in my early 20s. I’ve actually written a guide on how to get started with automotive content on YouTube, and I recommend that all of you kids in your early 20s (and younger) go and read it.
Anyway, TJ Hunt’s net worth rivals that of successful business men and women who worked an entire career to get to those levels. And there was likely a lot of sacrifices that had to be made along the way as well.
Making a lot of money in the business world is a lot more stressful in the sense that there’s usually a lot more at stake. But as a YouTuber and entrepreneur myself, I know for a fact that it’s not any easier. TJ worked really hard to have a net worth this high and it irritates me when people think that he got really lucky and that he has a super easy life. Yeah, luck was definitely a factor in his massive success, but he didn’t get to where he is by goofing off.
TJ Hunt’s net worth is a lot more than just YouTube ad revenue
To me, one of the most interesting things about TJ is that he is a perfect example of a successful YouTuber who would still be successful without YouTube. He is incredibly smart to pour so much time and energy into his merchandising business (Hunt&Co) – at least compared to other YouTubers who just tinker with that sort of thing on the side.
Even more amazing is that he is a college dropout who is making millions of dollars a year doing exactly what he loves. With a net worth over $2.5 million, TJ can be seen as a model example of how to succeed in business. Kind of ironic considering that he was studying business while in school, and his peers are now looking towards him for guidance and inspiration.
TJ Hunt built his net worth in a very smart and strategic way. Back when he first started his YouTube channel in 2013, he likely had no idea that he would become as successful as he has. He was simply making videos for fun, doing the things he loved with all of his friends. He did this consistently for years, building up an audience of devoted followers – the kind who would anxiously click on every video just to see what he was up to next.
TJ was smart enough to know how significant this was, and in 2016 he launched a merchandise line for his fans (Hunt&Co). Now, this wasn’t a very uncommon thing for a successful you tuber to do. Many other successful people on YouTube have merchandise lines, but TJ took it to another level by reinvesting all of his YouTube ad revenue into building that business.
By early 2017, it had grown far beyond just TJ Hunt merchandise. He hired a team of employees to run the business, and started selling automotive accessories. This outside the box thinking is what catapulted TJ Hunt’s net worth into the stratosphere. It’s been so successful as a matter of fact, that he could make a pretty good living on it now even if his YouTube earnings dried up overnight.
Of course there’s no denying that his YouTube channel is and incredibly powerful marketing tool for that business, but he’s built up enough of a following now that he could survive without YouTube altogether at this point.
Of all the automotive Youtubers right now, TJ is in the best position to become a very successful businessman later in life
I watch a lot of other automotive channels on YouTube (Doug Demuro, Adam LZ, superspeedersrob, streetspeed717, etc), and I don’t get the sense that any of them have as much business savvy as TJ does. Especially when you compare him to a channel like Hoovies Garage. Tyler Hoover’s net worth is nowhere near as what TJ’s is!
Adam LZ probably comes the closest to TJ in terms of running the same kind of business . He is very loose with his money though, and I don’t see him reinvesting very much into other businesses like TJ is. FYI, I calculated Adam LZ’s net worth a short while ago if you’re interested in reading that.
With such a high net worth so early in life, TJ Hunt is going to be a household name in 15-20 years. I’m sure of it. Well, at least for automotive enthusiasts. But there’s absolutely nothing wrong with that since the automotive hobby is incredibly strong and it’s highly unlikely that it will ever die. If most every automotive enthusiast on the planet knows your name, I would think that’s a pretty good definition of success.
Will he reach Magnus Walker income levels any time soon? If I were a betting man, I’d say it’s a matter of “when” – and not “if”.
Besides his YouTube channel and merchandise line, TJ is also working on becoming a pro level drifter (the automotive kind that is). His income is high enough that he has the resources to build the car for it, as well as a team behind it that can keep it running. Pro-level automotive drifting is a very expensive activity to partake in (especially when you’re just starting out without sponsors), but if he has any success in it, it’s going to boost his net worth another level higher.
It’s easy to see that TJ is very much aware that the YouTube ad revenue stream isn’t something to rely on. That’s why I enjoy watching him making investments and taking on new business ventures just as much as I enjoy the automotive content. And when he combined the two, it’s brilliant.
For example, the Ferrari 458 he purchased in early 2019 is a perfect example of TJ strategically trying to increase his net worth while providing epic automotive content. This particular Ferrari was wrecked, and he was able to buy it for a paltry sum of $100,000.
By doing all of the work himself in his shop (with the help of Calvin), he restored much of the value of the car, and he’ll be able to sell it for at least $140,000. And at the time of this writing in May 2019, thats exactly his plan. Smart guy.
As long as he continues to make intelligent business decisions such as this, he’ll be setting himself up for a lifetime of financial success. In comparison, Mike (streetspeed717) spends most of his money on cars that lose value, while not spending hardly any time at all growing his merchandise business.
All the things TJ needs to do to protect his net worth
TJ Hunt’s net worth is reaching levels that most can only dream about. He’s in the incredibly fortunate situation to be financially set for the rest of his life, as well as being able to provide for his family now and in the future. TJ is a really smart guy, and as long as he continues reinvesting in his business, his net worth will continue to grow. However, it’s vitally important that he avoids the following mistakes:
- Losing control of his assets. As we’ve all witnessed over on Adam LZ’s YouTube channel, getting married at an early age can be a recipe for disaster. Nicole (Adam’s now ex wife) was legally entitled to half of his assets after they divorced, which cut his own net worth in half (and probably more after legal fees). TJ cannot afford to make this same mistake. At the time of this writing, he has a serious girlfriend (Sabrina) – and all I can hope is that there is a prenuptial agreement involved if they choose to get married.
- Getting stuck in a rut and doing the same things over and over. TJ Hunt’s net worth is as high as it is because he continuously challenges himself and learns new things. It all started back in Calvin’s parent’s garage, where he and his friends learned to wrench on cars. Then he started to learn how to drift. Then he took on the challenge of rebuilding a wrecked Ferrari. There’s always something new with TJ’s content, and it keeps viewers like me coming back for more. Contrast with other once-famous automotive YouTubers who have been losing viewership year after year because they refused to change. David (thatdudeinblue) and Kyle (saabkyle04) are two perfect examples of this. They’ve both been struggling in recent years, while TJ continues to get bigger and bigger.
- Investing in the wrong things. In the automotive YouTube world, there’s a thing I like to call “high net worth” and “TJ Hunt net worth”. Those with high net worth (Mike from streetspeed717 for example) are likely to remain constant because they invest in the same wrong things over and over (very similar cars that deprecate in value in a short amount of time). Mike’s endless stream of Corvettes and McLarens has become repetitively boring to most users, and his channel growth suffers because of it.
TJ Hunt net worth is obtained by always doing new things which in turn shocks users and keeps them coming back for more. Not only do viewers become more emotionally attached to people like TJ who are always doing something new, they are far more likely to purchase his merchandise and support him in any new business venture he takes on.
Five things we can learn about the success of TJ Hunt
First of all, I don’t deny that there was a handful of luck involved which helped get TJ where he is today. That’s just the way things work sometimes, and there’s nothing that we (those who strive to be just like TJ) can do to make the same thing happen for ourselves. But even without that luck…
- TJ kept pushing the limits of what he was capable of, to the point where there’s guys like me writing about the astoundingly fascinating thing that is “TJ Hunt net worth”.
- TJ makes it a point to stay true to his closest friends, and uses his success and influence to give them opportunities they otherwise never would have had. Never forget where you came from!
- To expand on that point, he believes that his net worth is not something he built to keep all to himself. He supports his friends and family openly, and much of what he does he does for them.
- As I eleuded to in my post outlining exactly how TJ became so successful, he’s not afraid to admit when he doesn’t know something. Being humble can get you far in life, as it shows everyone around you that you’re human and not trying to be someone you’re not. TJ is one of the most down to earth and “real” automotive YouTubers out there by far.
- More than anything, seeing TJ succeed in life at such an early age is something I want to rub in the faces of everyone I hear who complains about “rich vs poor” and how the poor never get any breaks in life. Oh please. TJ started with nothing but a camera and a dream – nothing more than nearly everyone else in this world. While most people sit and complain about not being successful, TJ took life by the horns and went out there and made it happen.
By far the most impressive thing about the net worth of TJ Hunt is that nearly anyone else could replicate it if they had a true desire to do so.
The sad truth is that most don’t, and instead choose to take a more traditional path in life by going to a school they hate just to get a job they hate even more. They’ll spend their entire life wondering how to afford a Tesla (or any other expensive car), without doing anything that will get them closer towards that goal. TJ isn’t like that, and his high net worth proves it.
Think you have what it takes to be the next big automotive YouTube star? Start by reading my step-by-step post which outlines how to do it, and then get out there and make it happen!