If you love cars, big personalities, or ostentatious displays of wealth, chances are you would enjoy Damon Fryer. For those that don’t know, Damon Fryer is a Canadian YouTuber better known as Daily Driven Exotics. He has amassed a large collection of valuable cars over the years, (he’s even crashed some) and he flaunts them all on his YouTube and Instagram profiles.
So, what is Damon Fryer net worth? His cars are expensive, and with almost 3 million subscribers on YouTube and nearly 1 million on Instagram, it’s safe to assume he’s raking in a decent amount of money. According to my calculations (below), Damon Fryer could be making more than $1.3 million per year. Based on his income, assets, and all the things he owes money on, I estimate that his net worth is around $2.5 million.
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Calculating Damon Fryer’s net worth
To calculate the net worth of Damon Fryer, I had to take several variables into account (how much money he has coming in, his assets, and how much he owes). FYI, he started in email marketing before diversifying to Youtube and Instagram content, so he’s pretty smart when it comes to running a business. It’s definitely one of the reasons why his net worth is so high.
Let’s take a deeper dive into Damon Fryer’s annual income, most significant assets, and finally, liabilities. This will help us to come up with an accurate net worth estimate.
1. Damon Fryer’s annual income
Youtube is a profitable venture for many automotive influencers. Ad revenue and sponsorships can bring in millions of dollars per year for large channels. It also helps to have a built-in audience off of YouTube – Damon Fryer integrated his audience from the old DailyDrivenExotics blog to his Youtube channel and converted those blog clicks to video views.
Being a YouTube Partner allows a user to make a portion of money from the ads that play before any videos. Damon gets around 400,000 views per day on all of his content, which can add up to $1,600 dollars per day. He normally gets more than 12 million views per month, meaning that it’s likely that he earns over $48,000 every 30 days just from ad revenue alone.
Damon Fryer has 1.3 million followers on Instagram between his account and the DailyDrivenExotics account. Instagram is a great platform for sponsored content, and since Damon frequently gets between 50,000 and 100,000 likes per post, he is a good candidate for monetizing his account.
Not only that, Instagram is a great for selling your own products or services. Damon takes every opportunity to promote his brand and push his latest ventures. His pics of the exotic car “lifestyle” draws attention, and his frequent updates keep his fans coming back for more.
DailyDrivenExotics media entertainment company
DailyDrivenExotics is Damon Fryer’s main business venture outside of his personal Instagram and vlogging. He maintains a members-only website and brings his cars to shows in a wide variety of locations to share with his fans.
The goal of DailyDrivenExotics is to show people they should enjoy and drive their exotic cars rather than just keeping them in a garage. This struck a chord with many automotive enthusiasts, and he developed a large following quickly.
2. Damon Fryer’s most significant assets
Damon main appeal is his extended collection of exotic cars, which is always changing. His cars keep his audience engaged and interested in his life since he frequently pulls stunts with them. He also tends to get into accidents and treat his cars poorly – the whole point of his brand is to remind others not to be precious with their cars.
Damon sells his cars on occasion, turning them into a profit when he no longer has a use for them. He’s been very smart so far with the sales of his cars. He knows how to get the most money out of them!
His social media presence
For anyone in the business of selling a lifestyle, social media has become an essential assets. Damon Fryer’s combined number of subscribers and followers is significant, and businesses see that as a value customer base for marketing purposes.
Damon Fryer is not only a social media influencer, though he has made a good living doing that so far. He actually started with an email marketing business, learning the ins and outs of affiliate marketing over a period of several years. These skills have helped him to grow his own business and brand, and his email roster of millions helps him reach potential customers.
Damon has a members-only website (that I can’t view since I’m not a member). That website sells merchandise and a number of things we as outsiders may not even know about.
Damon has his hands in many different things, and has done well diversifying his portfolio. He’s sure to continue expanding his business into different ventures as his audience continues to grow.
3. Damon Fryer’s liabilities (the things he spends the most money on)
Obviously, Damon spends most of his money on cars. While I consider his cars as “assets” since they are worth a good deal of money, they are also a massive liability.
All his cars have to be insured, maintained, stored, and repaired. This can add up to a lot of money for someone who has such a large collection of exotic cars. For example, Damon bought a used Ferrari 488 GTB that needed $25,000 in repairs right off the bat – and that’s just one car!
His family life
Damon Fryer is a family man and has been married to his wife Natasha for many years. They have three daughters and a massive house in Vancouver, Canada. Damon even bought his oldest daughter her own Porsche.
The Fryer house is as luxurious as their cars. In one vlog, Damon showcased a $10,000 gym addition, and showed how they renovated other areas as well. The Fryer family lives a lavish lifestyle – they even bought things such as a $1,200 Louis Vuitton face mask during the 2020 / 2021 quarantine. Designer clothes, a massive house, private schooling, and other luxury items make Damon Fryer’s family life one of his biggest expenses
His bills and taxes
Having a taste for a high-end lifestyle comes with high monthly bills (and taxes). Damon has to take property tax, income tax, and corporate tax into consideration. Not only that, the amount of money it must cost to maintain his business (employees, parts, garage space, etc) must be astronomical.
In Canada, where Damon is based, has some of the highest taxes in the world. Corporate taxes can reach 38% in the highest bracket. Though Damon is a multimillionaire, he probably isn’t reaching that percentage – but I assume that he still pays a sizeable sum.
Based on the above data, I estimate Damon Fryer’s net worth to be $2.5 million
Calculating his income, assets, and liabilities has given me all the reason I need to estimate that Damon Fryer’s net worth to be $2.5 million (ish). Damon has made a successful life for himself by capitalizing on his love of cars, growing his social media audience, and developing content that resonates with a large number of people. Damon’s fan base continues to expand, and his net worth seems as if it will as well.